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Northumbria launches ‘it’s not okay’ campaign

Friday, 10 May, 2019
Northumbria launches ‘it’s not okay’ campaign

Northumbria Healthcare NHS Foundation Trust has today launched a campaign to tackle rising levels of abuse against its staff.

The campaign reminds patients and their visitors that ‘it’s not okay’ to raise their voice, to physically threaten or to swear and intimidate NHS workers in hospitals.

It features real members of Northumbria staff urging people to ‘please treat us with respect’ highlighting that they ‘work hard every day to help care for you and other patients’.

The ‘it’s not okay’ campaign comes as incidents of aggression towards NHS staff have increased across the country.

Ann Stringer, executive director of human resources and organisational development at Northumbria Healthcare, said: “Most people use the NHS in a respectful and polite way, however, unfortunately, a very small minority do not.

“It would be hard to find a frontline member of staff – indeed any member of staff – who hasn’t faced some form of abuse, physical or verbal, in the course of their duties.

“We understand that people who use the NHS are often under enormous stress, in pain or not completely in control of themselves and our staff do make enormous allowances for this.

“However, given the rising levels across the NHS nationally, it is important that we remind everyone that it’s not okay to treat NHS staff disrespectfully.

“We hope that our campaign will encourage people to stop and think and ultimately not act in this way.”

The campaign features a range of staff including a doctor, a nurse and a catering assistant plus a volunteer to emphasise that all members team can experience abuse, not just those in clinical roles.

‘It’s not okay’ is being rolled out across hospitals in Northumberland and North Tyneside.


Media contact:

Elliot Nichols

0191 203 1512 / 07966 490736